About me :

I’m a London based Senior Knitwear & Fashion Designer with 15+ years' experience delivering successful collections for leading UK and international brands.

Expert in yarn & fabric sourcing, trend analysis and mood boarding, sample development and garment construction.

I have a strong understanding of the end-to-end supply chain, having worked within brands, suppliers and manufacturers.

I create stand-out contemporary and thoughtfully designed fashion garments.

Drop me an enquiry

My passion is combining trend insights and a refined aesthetic to create desirable, directional, and elevated products, with a strong commitment to sustainable and responsible design practices.

Get in touch!

Drop me a message to discuss

FREELANCE or CONTRACT design opportunities

BIG or SMALL …

Email Iona!

  • “Amazing Knitwear Designer, Creative and dedicated to her craft!"

    — Susana Bettencourt

  • "Iona has great technical skills and knowledge. Highly highly recommended! "

    — Gillian Gordon, Fashion Buyer + Former Colleague

  • "Passionate, reliable and extremely talented with a great eye for emerging trends and designing best sellers!"

    — Natalie Hughes Jones, Head of Design